Permission-based email marketing provides the perfect opportunity to grow your revenue by regularly interacting with your current and potential customers. No matter how large your contact database is, email marketing allows you to communicate with all of them efficiently and in a personal way. We’ll help you leverage the power of email marketing to:
The fact is that all of us are inundated with junk emails each and every day. If you open your inbox right now, how many of those messages are you truly interested in? From annoying advertisements to poorly written pitches, how many messages do you delete or mark as spam each day without ever opening them? The odds are good that many, if not most, of your emails are unwanted if not downright obnoxious. That’s where Lead to Conversion comes in.
A trusted email marketing agency can help you locate legitimate prospects and persuade them to sign up for an opt-in email list. Rather than spamming hundreds – or thousands – of uninterested subscribers with messages that don’t meet their needs, savvy marketers target campaigns to a core group of highly interested individuals. This strategy is far more effective than utilizing purchased lists of recipients, none of whom know or care about your company.
The best content speaks directly to your subscribers, and that means keeping their wants and needs in mind. Rather than spamming your audience with constant advertisements and product offers, knowledgeable marketers aim to provide content that’s relevant, emotional, and interesting. For example, you might create messages about new and upcoming events at your shop, recently released products, and developments that are relevant to your industry. Additionally, effective emails could include attractive photos, testimonials from satisfied customers, case studies, and shopping guides for various holidays.
The fact is that email marketing offers one significant advantage over PPC and other paid advertising methods: It’s free. Because you don’t have to pay to send an email, you can invest your hard-earned dollars into the things that matter to you, like developing new products and services for your customers. And since it’s easy to share emails, sending them to friends and colleagues with the click of a button, you might even be able to access some additional clients you didn’t count on reaching.