Social Media Marketing (SMM) is continually progressing and adapting, becoming a powerful online marketing resource for companies and brands. Social media platforms like Facebook, Twitter, LinkedIn, and Google+ can dynamically increase exposure and interest in your company.Search engines like Google and Bing are beginning to integrate updates, Tweets, profiles, and comments into their results pages, recognizing the importance of social interaction.
We establish baseline statistics for your brand’s social performance.Our first phase also includes competitive analysis, market research and simply listening to you so we can understand your brand, customer, products and business.Armed with that information, we help you create customized content calendars and daily, weekly, monthly and quarterly social media plans.
We begin by optimizing current social profiles or creating new accounts on relevant platforms — including Facebook, Instagram and Pinterest. Our holistic approach balances paid content and graphics with organic postings such as news, polls and events. We leverage experienced multidisciplinary teams that work together to create the best brand presence possible.
Monthly reports and analysis help you understand what social media marketing activity drives the highest engagement and best conversion rates, and constant improvements let you increase those numbers every month. That drives continued increases in revenue, and we constantly review, revise and rework ad structures to ensure performance.